amazon seller account registration

Amazon Seller Account Registration | Step-by-Step Guide: 2023

Amazon seller account registration is a simple process that allows you to sell your products to millions of buyers all over the world. With over 2.5 billion visits every month, Amazon is the world’s largest online retailer. You may tap into this large customer base and reach millions of potential buyers globally by opening an Amazon seller account.

When you list your products on Amazon, they become part of the Amazon catalogue, which is available to millions of shoppers across the world. This enhanced visibility can assist you in reaching a larger audience and driving more purchases.

Parameters To consider Before Creating an Account

Before starting a seller account on Amazon, there are several important parameters to consider. These parameters will help you determine if selling on Amazon is the right fit for your business and can help you set yourself up for success. Here are some of the key parameters to consider:

  • Product Fit: Determine whether or not your product is a good fit for the Amazon marketplace. Investigate whether similar products are already being sold on Amazon and whether there is a demand for your product in the Amazon marketplace.
  • Fees: Learn about the fees that come with selling on Amazon, such as referral fees, fulfilment fees, and other expenditures. Make sure you include these costs in your pricing strategy to ensure a profit.
  • Competition: Examine the level of competition for your goods on Amazon. Is there a large number of other suppliers offering comparable products? If so, how can you distinguish your product and stand out from the crowd?
  • Shipping: Choose a shipping plan that works for your company. You have the option of fulfilling orders yourself or using Amazon’s FBA services. When determining your prices, keep shipping costs and delivery times in mind.
  • Customer Service: Be prepared to serve your Amazon consumers with outstanding customer service. This involves swiftly reacting to consumer enquiries and resolving any problems that may develop.

By considering these parameters before starting a seller account on Amazon, you can set yourself up for success and ensure that selling on Amazon is the right fit for your business.

Benefits of Selling on Amazon

Creating an Amazon seller account can provide numerous benefits for individuals and businesses looking to sell products online. Here are some of the key benefits of setting up an Amazon seller account:

  • Access to a big client base: Amazon is the world’s largest online retailer, with millions of visitors every day. By opening an Amazon seller account, you may have access to this massive client base and reach out to more potential buyers.
  • Increased product visibility: When you put your products on Amazon, they become part of the Amazon catalogue, which is searchable by millions of people across the world. This enhanced visibility can assist you in reaching a larger audience and driving more purchases.
  • Comprehensive analytics and insights: As an Amazon seller, you’ll get access to comprehensive analytics and insights on your sales and customer behaviour. This data can assist you in making informed business decisions and optimising your sales strategy.
  • Trusted and secure platform: Amazon is a reliable and safe e-commerce site that is well-known for its exceptional customer service and buyer protection rules. You can capitalise on this reputation and develop confidence with your customers by selling on Amazon.
  • Fulfilment by Amazon (FBA) services: As an Amazon seller, you can utilise Amazon’s FBA services to store your products in Amazon’s warehouses and ship them straight to customers. You can save time and money on shipping and handling by doing so.
  • Access to Amazon Advertising: Amazon provides advertising services to assist sellers in promoting their products and reaching a larger audience. These advertising services can help you enhance product visibility and drive more sales.
  • Global reach: Because Amazon has a global presence, you may offer your products to clients worldwide. This can assist you in expanding your firm and reaching new markets.

Setting up Your Amazon Seller Account

Setting up an Amazon India seller account is a similar process to setting up a seller account on Amazon in other countries, with a few key differences. Here are the step-by-step instructions for creating an Amazon India seller account:

  • Navigate to Website: Go to to begin the process of creating your Amazon India seller account.
  • Create an account: If you don’t already have an Amazon account, click the “Register now” button and follow the on-screen instructions to establish one. Sign in with your existing Amazon login details if you already have one.
  • Provide your business information: After you’ve made your account, you’ll need to give your business information, which includes your company name, address, and phone number. In addition, you must supply your tax identification number or PAN (Permanent Account Number).
  • Select your business type: You’ll be asked to select either an individual or a business entity as your business type. If you choose a business entity, you’ll need to provide extra documents, such as a partnership agreement or a certificate of incorporation.
  • Enter your bank account information: In order to receive payments for your sales, you must enter your bank account information, which includes your account number and IFSC code.
  • Choose your product categories: Amazon India provides product categories for merchants, and you must select the categories that best fit your products.
  • Set up your listings: After you’ve finished the setup procedure, you can begin creating your product listings. You must offer precise information about your products, such as the title, description, and photos.
  • Start selling: You can begin selling on Amazon India once your listings are online. You will be responsible for inventory management, order fulfilment, and customer care to your buyers.

You have now set up your Amazon India seller account and are ready to start selling on Amazon’s platform in India.


Setting up an Amazon seller account can be a simple process if you follow the step-by-step instructions provided by Amazon. Creating an Amazon seller account opens up the opportunity to reach millions of customers worldwide and benefit from Amazon’s extensive network and infrastructure. Whether you are an individual seller or a business entity, Amazon provides a platform that can help you grow your business and increase your sales.

With Amazon’s support and resources, you can focus on creating quality products and delivering exceptional customer service, while Amazon takes care of the rest. So, if you’re looking to start selling your products online, consider creating an Amazon seller account and join the millions of sellers worldwide who are already using Amazon to grow their businesses.


How do I add products to my Amazon seller account?

To add products to your Amazon seller account, you’ll need to create a product listing. You’ll need to provide detailed information about your product, including the product title, description, and images.

How do I fulfill orders on Amazon?

Amazon offers several fulfillment options, including Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM). With FBA, Amazon handles storage, shipping, and customer service for your products. With FBM, you handle these tasks yourself.

How do I get paid for my sales on Amazon?

Amazon pays sellers every 14 days via direct deposit to their bank account. You can view your payment history and account balance in your Amazon seller account.

Can I use my existing Amazon seller account to sell on Amazon India?

No, you’ll need to create a separate Amazon India seller account to sell on Amazon India. However, if you already have a seller account on another Amazon marketplace, you can use the same login information to create your Amazon India seller account.

Do I need to have a business registered in India to create an Amazon India seller account?

No, you can create an Amazon India seller account as an individual or a business entity registered outside of India. However, you’ll need to provide your tax identification number or PAN (Permanent Account Number) to complete the registration process.

What documents do I need to provide to register my business entity on Amazon India?

If you choose to register your business entity on Amazon India, you’ll need to provide additional documentation, such as a partnership deed, company registration certificate, or GST (Goods and Services Tax) registration certificate.

What is the commission fee structure for selling on Amazon India?

Amazon India charges a referral fee based on the category of the product you’re selling. The referral fee can range from 2% to 50% of the item price, depending on the category. You can view the referral fee rates on the Amazon India seller central website.